Search Engine Optimisation (SEO)

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Search Engine Optimisation (SEO) has become an integral part of website development and a company's marketing strategy. It's not enough to just put a website on the internet, you also need to ensure people can find it.

There are a number of things that will help search engines find, index and rank your site including:

  • Content – it has to be fresh, unique, organised and easy for your target audience to read
  • Navigation – a well-structured site is not only vital for your visitors to quickly and easily find what they want, but it also provides search engines a sense of your priorities and the role a page plays in the bigger picture of a site
  • Images – make a site look good right? Yes, but they can also support your SEO if they have accurate, short descriptive file names in specialised directories
  • Mobile – the world is mobile but your site will be hidden if it's not configured and indexed accurately
  • Communication – news, a blog or special offers are just a few things that will keep your site fresh and up to date
  • Links – make them distinguishable in text but to promote your website the right way they must be relevant

We can help with all of the above but creative, compelling and useful content will influence your website more than any other factors. Our PR skills are key to this and the flexible SEO service we offer. Ad-hoc or monthly contracts are tailored to meet your budget and work prioritised on the most essential areas to help your website in the rankings. 

SEO is not a quick overnight fix, it takes time to cultivate the right keywords, adjust content and keep up with the latest changes the search engines make to their ranking system. What works today may not work in six months' time so it's important to keep on top of it.

If you'd like to give our SEO services a try please contact us now for an informal, no obligation chat.